In the Masterclass we share insights that will improve your life. Promise! People have warned us not to give away so many insights in a free Masterclass. But you know, for us this is the basis. There is so much we want to share with you to improve the quality of your personal life (if you are ready for it of course).
There is so much sadness going on in the world. Life can be really tough. We understand that. We also had our share of difficulties. But there is so much you can do yourself to create a high quality life in all Life Areas: Self, Social, Health and Wealth.
With CYC we want to bring hope, encouragement, power, and confidence to people who want to grasp their life and who are willing to do what it takes to create more and more happiness in their daily lives. For themselves and their loved ones.
If you agree with us that Happiness is a habit you can cultivate yourself and that this not dependent on being rich or having a perfect family, then you are in the right place!
So, what do we share in the Masterclass?
In the first 15 minutes Johan (Dr. Johan Boudewijns: PhD on Unwritten Rules) explains how we experience our lives.

In the second 15 minutes Anna (Anna Kinuthia-Bos, MSc, Cultural Anthropologist) shares how she has been applying the science behind CYC in her personal life and the wonderful results it has brought her in Life Area Social and Self.

After watching this Masterclass you know what you can do to immensely upgrade your life experience and to live the life you desire. You have gained insights on the impact of your personal culture and that that there is a clear path to create more happy and fulfilling moments in your daily life.
With CYC:
-> You DISCOVER what Unwritten Rules you have going on in your personal life.
-> You ASSESS where your current Unwritten Rules match your desires and where not.
-> You CHANGE with realistic and fun activities the aspects of your mini-culture that you don’t want to experience any more.
If you resonate with the insights of the Masterclass then take a look in the CYC Program. CYC takes you by the hand and assists you to apply this science in your own life step-by-step.
Who are we?
dr. Johan Boudewijns, Anna Kinuthia-Bos and the BAG team gained extensive knowledge and experience on changing Unwritten Rules in the corporate world. Then we learned that this knowledge is super valuable for our private lives. Don’t we all have Unwritten Rules at home? And there is an overwhelming amount of evidence that our Unwritten Rules determine our happiness.
Therefore we feel our proven approach should also be available for everybody to improve their personal lives!
Whatever your current life phase or situation is – we all have our own starting point – this program will do the work like it did for the thousands that benefited already. The program is online, based on PhD research of dr Johan Boudewijns – the co-founder of CYC and our teams’ 25 years of experience with culture change, with thousands of people, in different parts of the world.
Become one of the thousands of people who have worked with the culture change principles of CYC and who have experienced it’s powerful and tangible results regardless of age, gender and cultural background.
CYC is:
- An online program and therefore available for you at all times.
- Addresses all Life Areas (Self, Social, Health and Wealth), and will help shape any phase of your life.
- A super easy to follow, step-by-step program.
- Proven in 25 years of experience with thousands of people in many parts of the world
- Based on scientific research and big thought leaders.
Don’t miss this opportunity to change your life forever! You can try CYC now in the 14 days FREE trial.
In case you have questions about CYC you can reach the CYC team through [email protected]